Regional Brand Manager
McCain Calatin Inc
Select City/Town, Not Applicable, Puerto Rico
hace 3 días

Job Description JobDescrip

The Brand Manager will act as the strategic business leader with Sales, Innovation and other functional groups

within the organization. Responsibilities include developing an annual and long range business plans, portfolio

design and strategy, value proposition development, forecasting, communication and promotional plans,

innovation strategy and management, business performance analysis, and P&L management.

Duties and responsibilities

Manage daily portfolio activities in support the development of the Food Service & QSR portfolio.

Develop the strategic plan for Food Service & QSR; identify growth opportunities and develop key

strategies, activities and tactics to enable delivery of financial objectives

Manage and set customer pricing, build total value proposition, support trade and customer shows,

prepare category reviews and help present to select customers

Lead and manage cross-functional project teams to execute new product launches, packaging

design, artwork approvals, SKU and materials management and financial feasibility exercises

Support monthly Integrated Business Planning (IBP) process by working with Demand Planning to

prepare monthly SKU forecasts and participating in consensus activities for SMG and chain accounts.

Manage agency relationship and communications plans, as needed, in support of the annual

marketing plan

Conduct business analysis and reporting (sales, profits, competitive activity, promotional results, etc.),

including ongoing Risk & Opportunity ledger for key accounts.

Manage marketing spending budget and reports on spending results and ROI

Other projects / duties as assigned or needed


Bachelor’s degree required in business and marketing related areas.

Master’s degree desirable

Minimum 5 + years’ experience in marketing with a focus on Food Service industry

Fully bilingual

Personal characteristics or functional capabilities should include :

Experience in developing creative for advertising materials, POS, Strategic initiatives, direct

marketing and online advertising communications.

The successful candidate will need strengths in analytics, financial and strategic acumen, report

design and generation, communication (oral and written).

Self-starter and independent thinker

Capable of managing and prioritizing multiple initiatives of varying complexity.

Interpersonal savvy, resilient, manages ambiguity, situational adaptability and drives results.

Work on cross-functional, cross-cultural teams.

Computer Proficiency in Excel, Power Point & Word.

Others : Direct reports : None

Travel : 50

Function Marketing Country Puerto Rico State / Province / Region Not Applicable City / Town Select City / Town

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