Vice President, Digital and Ecommerce Marketing
Bold Limited
San Francisco, Puerto Rico
hace 32 días

Position Summary :

BOLD is looking to add a data-driven executive who can bring new approaches to growing our B2C customer base

You will define and execute our client acquisition strategy and build the infrastructure and processes to win through specialized lead generation campaigns, accelerating leads and increasing conversions

You bring the necessary technical skills and knowledge to deploy, track and analyze campaigns and also the strategic vision to understand how campaign fit the broader goals of the acquisition department and the company

You possess strong relationship building skills and passion for developing and motivating our current team in client acquisition, M&A, SEO operations, and analytics

Position Responsibilities :

Lead user acquisition efforts to drive the highest ROI growth

Develop the strategy for acquiring new customers and ensure digital acquisitions are on track to hit company goals

Manage and lead a team of internal marketing resources to maximize results across owned and paid channels, including inbound SEO, paid media channels and email marketing

Develop, lead, coach and manage a team that utilizes data and analytics, identifying customer insights to drive new approaches

Leverage analytical skills, data, and tools to guide planning and execution against key business objectives

Develop, coordinate and execute demand generation plans, programs, and campaigns for new customer acquisition and nurture and drive enhanced revenue from existing customer base

Oversee all reporting and analytics in partnership with the SEO and customer acquisition teams; using the data insights to develop go-forward strategies

Required Qualifications :

Bachelors degree required

10 years experience in client acquisition role at a high-growth startup in a B2C environment

5 years experience partnering with senior executives on growth strategies as well as leading a digital marketing team

Deep knowledge of digital marketing (SEO, SEM, Social, Content, etc.)

Excellent analytical, communications, project management skills

Strong ability to inspire action and foster results through others

Desired Qualifications : Master’s degree

Master’s degree

Driven self-starter with a strong work ethic

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