SEO Associate
Bold Limited
San Francisco, Puerto Rico
hace 34 días

Position Summary : The SEO Associate is an entry-level position for a motivated and very detail-oriented person. We are looking for someone who knows how to efficiently manage his or her time and can work well within a team environment.

Required Responsibilities :

  • Execute search engine optimization tactics, including ongoing evaluation of keywords, content and metadata, campaign performance tracking, and link building
  • Create a content strategy for newly acquired property in conjunction with Content Manager and Marketing partners
  • Perform ongoing keyword discovery, expansion, and optimization
  • Conversion-focused analysis and planning of site strategy
  • Follow compliance guidelines specific to vertical market(s), and avoid black hat techniques that would adversely impact customer websites
  • Continually evaluate and improve the effectiveness of campaigns through keyword ranking, geo-targeting, conversion rates, search engine referrals, site traffic and backlinks
  • Present substantiated recommendations for changes that have a direct bearing on results.
  • Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication, tracking and reporting of KPIs
  • Required Qualifications :

  • Bachelor's degree in a related field (e.g., Marketing, Internet Marketing, Website Development, Digital Media, Statistics)
  • 1-2 years’ experience in an SEO role
  • Good knowledge of web-based applications and common Internet protocols and conventions (web browsers, email, HTTP, FTP)
  • Intermediate knowledge of web display languages (i.e., HTML, CSS), Microsoft Office applications (i.e., Word, Excel) and statistical analysis
  • Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing
  • Prioritize needs of self, others and organization, contribute to an enjoyable and supportive work atmosphere
  • Able to work well in a fast paced environment the SEO world is rarely static and the industry is very competitive
  • Preferred Qualifications :

  • Experience with pay per click advertising strategies
  • Familiarity with Analytics programs
  • Foreign Latin language such as French, Italian, Spanish
  • Knowledge of web development techniques and technologies as well as databases (e.g., XML, JavaScript, Velocity, MySQL)
  • Strong understanding of Microsoft Excel
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